To ensure Borealis’ websites function properly for users, Borealis places small data files called cookies on the visitor’s device. Certain functional cookies are essential to the functionality of the website for users and, if not included, the website could not work. Additionally, Borealis uses cookies for several functions to improve the user experience, gather insights on user behaviour, and for advertising and marketing purposes.
By using the website and agreeing to this policy, the visitor has the option to consent to Borealis’ use of cookies in accordance with the terms of the present policy.
Cookie: A cookie is a small text file that is served by a website onto the computers of visitors to its website. It enables Borealis and third party websites to store certain information about those individuals on their computers, which can then be accessed and used by Borealis and third parties at a later time (e.g., website preferences, log-in details). Cookies are typically used to tailor website offerings and to maintain the security of individuals while they are logged in to online accounts. Similarly, cookies can also be used for targeted advertising. Cookies often include unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server. Web servers can use cookies to identify and track users as they navigate different pages on a website, and to identify users returning to a website.
“Persistent” cookies: A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).
“Session” cookies: A session cookie will expire at the end of the user session, when the web browser is closed.
“First-party cookies” are set by Borealis AG and all other companies in the group.
“Third-party cookies” are set by companies other than Borealis, such as analytics providers and advertisers.
"Essential" cookies enable services we offer.
"Non-essential" cookies help us understand how our services are being used (i.e., analytics) and deliver advertisements. Some cookies may track the visitor across multiple websites the visitor visit (including ones not operated by us) to help deliver advertisements that may be relevant to the visitor.
Borealis uses both persistent and session cookies on websites.
Personal information that is stored about the visitor may be linked, by Borealis, to the information stored in and obtained from cookies. The cookies used on the website include those which are strictly necessary for access and navigation, cookies that track usage (performance cookies), remember the visitor choices (functionality cookies), and cookies that provide the visitor with targeted content or advertising. Further detail on each of the cookies on Borealisgroup.com can be found by clicking “cookie preferences” ð “advanced settings”, on the footer of the website.
Borealis may use the information obtained from the visitor’s use of the cookies for the following purposes:
1. to enable the use and functionality of the website
2. to analyse the visitors’ behaviour on the website and to improve the user experience
3. for targeted advertising purposes
When the visitor use the website, the visitor may also be sent third party cookies. Our service providers may send the visitor cookies. They may use the information they obtain from the visitor use of their cookies:
Borealis website pages may display content from external providers, e.g. YouTube and Twitter. To view this third-party content, you first have to accept their specific terms and conditions. This includes their cookie policies, which we have no control over.
But if you do not view this content, no third-party cookies are installed on your device.
These third-party services are outside of the control of Borealis. Providers may, at any time, change their terms of service, purpose and use of cookies, etc.
1. Google Analytics:
Borealis is using Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on the visitor computer, to help the website analyze how users use the site.
The information generated by the cookie about the visitor use of the website (including the visitor IP address) will be transmitted to and stored by Google on servers in the United States. The IP address will be truncated before transmission and Borealis does not receive such information.
On Borealis behalf, Google will use this information for the purpose of evaluating the visitor use of the website, compiling reports on website activity and providing other services relating to website activity and internet activity in connection with the use of the website.
Google will not associate the visitor IP address with any other data held by Google. The visitor may refuse the use of cookies by selecting the appropriate settings on the visitor browser; however please note that if the visitor does this, the visitor may not be able to use the full functionality of this website. In addition, the visitor may prevent the collection of the information generated by the cookie about the visitor use of the website (including the visitor IP address) and the processing of this data by Google if the user adjusts settings by signing into a google account at the following link: https://myaccount.google.com/i....
Cookie information for Google's ad products
2. Google Ads
Google Ads is Google's online advertising program. Through Google Ads, Borealis creates online ads to reach people exactly when they're interested in the products and services that it offers.
Remarketing with Google Analytics – We connect tracking activity performed by Google Analytics and its cookies with the Google Ads network.
Google Analytics Advertising Reporting Features – We have activated, Google Advertising Reporting Features such as the use of DoubleClick Campaign Manager reporting, DoubleClick Bid Manager reporting or the Google Display Network Impression Reporting.
Google Analytics Demographics and Interests Reports – We have activated display advertiser features such as the use of demographics and interest data for your analytics reports.
Google Ads Remarketing – The traffic on Borealis site gets connected to the Google Ads network for remarketing purposes.
Ways to remarket with Google Ads:
Standard remarketing: Show ads to our past visitors as they browse sites and apps on the Display Network.
Dynamic remarketing: Boost our results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on our website or app.
Remarketing lists for search ads: Show ads to our past visitors as they do follow-up searches for what they need on Google, after leaving our website.
Video remarketing: Show ads to people who have interacted with our videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.
Customer list remarketing: With Customer match, we upload lists of contact information that our customers have given. When those people are signed into Google, we can show them ads across different Google products.
Google Ads Similar Audiences – We are managing our ads through Google Ads Similar audiences.
Google Ad Manager Audience Extension – The traffic on Borealis site gets connected to the Google Ad Manager network for remarketing purposes.
User ID extension for Google Analytics – A feature used for associating multiple sessions with a unique ID.
Further information on Google’s Privacy Policy can be found under the address https://policies.google.com/pr....
Cookie information for Google's ad products
3. Vimeo
Vimeo Inc. uses cookies and similar tracking technologies on Vimeo.com (and related sites), Vimeo-branded applications for connected devices ("apps"), and the Vimeo embeddable video player. By using these websites, apps, or video player, the visitor is consenting to the placement and use of cookies and similar technologies on your device
Borealis is using Vimeo to host video content. When the visitor views a web page on Borealis website with an embedded Vimeo video, Vimeo sets cookies containing anonymous, non personally-identifiable information.
Vimeo sets essential cookies to enable certain features and remember the visitors preferences. For example, cookies keep the visitor logged in, allow the visitor to purchase items, and maintain the visitor’s language and volume settings. Third parties set cookies for both essential and non-essential purposes including analytics (e.g., Google Analytics) and advertising (e.g., Google DoubleClick for Publishers).
Vimeo’s embeddable video player uses first-party cookies that Vimeo is considering essential to the video player experience. Vimeo does not use third-party analytics or advertising cookies when the video player appears on Borealis website.
https://vimeo.com/cookie_polic... https://vimeo.com/privacy
4. Campaign Monitor
Borealis is using Campaign Monitor for sending newsletters and informational emails. Using Campaign Monitor requires that Borealis uploads the visitor contact details such as email-address to the serveBr of Campaign Monitor. The visitor can always unsubscribe by clicking the link in the newsletter or by contacting us. https://www.campaignmonitor.co...
Campaign Monitor has implemented page tags (sometimes known as web beacons) and other tracking technologies within certain parts of their services. These technologies are used to track recipients of emails sent by Borealis through their services. For example, web beacons track whether an email sent through their services was delivered and opened and whether links within the email were clicked. This information is collected for the purposes of providing email campaign performance information and measuring the performance of email messages we send and is processed according to our privacy notice.
5. LinkedIn
The LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics for LinkedIn ad campaigns. The Insight Tag is incorporated as a standard component of Borealis website's pages to enable the LinkedIn Marketing Solutions features. The LinkedIn Insight Tag was designed to manage speed and complexity. It loads asynchronously with the current website. The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. Linkedin Privacy Policy: https://www.linkedin.com/legal... edit user settings: https://www.linkedin.com/psett....
6. X (Formerly Twitter)
X is a real-time information network that connects you to the latest stories, ideas, opinions and news. These cookies are used by X to serve ads that are relevant to user interests. How cookies are used on X | X Help
7. Oracle addthis
AddThis is used to deliver personalized experiences to users across the web. Oracle Privacy Policy: https://www.oracle.com/legal/p....
8. OptinMonster
Borealis uses OptinMonster to personalize visitor’s experiences with campaigns and for lead generation. The use of OptinMonster includes the following cookies and the default settings are implemented: _omappvp: used for determining new vs. returning visitors. Expires in 11 years. _omappvs: used to determine when a new visitor becomes a returning visitor. Expires after 20 minutes of inactivity. om-global-cookie / omGlobalSuccessCookie: used to prevent any future OptinMonster campaigns from showing on our site. . om-{id}: used to determine if a visitor has interacted with a campaign ID of {id} on your site. Default is 30 days omSeen-{id}: used to determine if a visitor has been shown a campaign by the slug. No expiration date. Default is 30 days om-success-{id} / omSuccess-{id}: used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site. Default is 365 days om-success-cookie / omSuccessCookie: used to determine if a visitor has successfully opted in to any campaign - Default is 365 days om-{id}-closed / omSlideClosed-{id}: used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor. Default is 30 days _gat_omTracker*: set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page. Expires when the current browser session ends. _omra: used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution. Expires in 1 year. *{id} is a placeholder to indicate the unique ID assigned to an individual OptinMonster campaign. Local and Session Storage In addition to cookies, OptinMonster also makes use of visitor’s local and session storage in their browser. As with cookies, these are not used externally (3rd party) for any purpose. omSessionStart: used to determine the current session time of the visitor on your site. Expires with the session. omSessionPageviews: used to determine the number of pages seen by a visitor during their browsing session on your site. Expires with the session. omFoldersSeen: used to determine the folders containing campaigns that have been seen by a visitor. omFoldersOptin: used to determine the folders containing campaigns that have been opted in by a visitor. omFoldersClosed: used to determine the folders containing campaigns that have been closed by a visitor. omLastSeen: used to determine the last time a specific visitor was seen on our site. omVisitsFirst: used to hold page, referrer and timestamp data for when a specific visitor first visited to our site. omVisits: used to hold the journey data for a specific visitor on our site. Further information can be found here: https://optinmonster.com/gdpr/...;
9. Similar Technologies
Borealis websites are using technologies that resemble cookies to help track user activities and preferences. For example, they may use web beacons (tiny graphics with a unique identifier embedded on web pages or emails) to track the visitors’ activities and communicate with cookies. The visitor cannot opt out of web beacons used on webpages, but the visitor can limit their use by opting out of the cookies they interact with. The visitor can opt out of web beacons used in emails by setting the visitor email client to render emails in text mode only.
The following sites have their own cookie policy approach. Depending on the navigation browser the visitor use, please check:
Most browsers allow the visitor to refuse to accept cookies.
Blocking all cookies will, however, have a negative impact upon the usability of many websites. If the visitor block cookies, the visitor may not be able to use certain features on the website (log on, access content, use search functions).
The visitor can also delete cookies already stored on the visitor computer:
1. in Internet Explorer, the visitor can delete cookies by clicking “Tools”ð select the Cookies and website data check box, and then select delete cookie files;
2. in Firefox, the visitor can delete cookies by, first ensuring that cookies are to be deleted when the visitor “clear private data” (this setting can be changed by clicking “Tools”ð “Options” ð “Settings” in the “Private Data” box) and then clicking “Clear private data” in the “Tools” menu.
3. in Google Chrome the visitor can delete cookies by clicking “Settings” ðSecurity and Privacy” section ð Clear Browsing History ð Cookies and other site data.
Doing this may have a negative impact on the usability of many websites.
Opt-out: Users may opt out of non-essential cookies by selecting the option or changing their cookie preferences through the Cookie Preferences link on the bottom of Borealisgroup.com.). Upon opting out, we will, to the extent possible, delete any non-essential first-party cookies in the visitor’s browser and remember the visitor’s cookie preference for the visitor’s next visit. Please review the visitor’s browser settings to remove third-party cookies.
The website is owned and operated by Borealis AG, a company registered in Austria under company number FN269858a with a registered office at Trabrennstraße 6-8, 1020 Vienna, Austria.
If the visitor have any questions or comments about this Notice, or if the visitor would like us to update information we have about the visitor or the visitors’ preferences, please email:
gdprquestions@borealisgroup.com.