From April 15–19, 2024, Düsseldorf, Germany, became the center of the global wire and cable industry. Over five incredible days, 1,500 exhibitors from 60 countries came together to network, exchange knowledge, and showcase the latest innovations driving the sector forward.
⬇ Dive into our brand-new video for a snapshot of the excitement ⬇
- Product showcases: Our stand featured ten pillars displaying samples from our customers and partners, showcasing the power of collaboration in bringing innovative solutions to life.
- Upcycling pillar: We demonstrated how we transform mixed plastic waste into Borcycle™ ME7153SY, a high-quality cable jacketing solution that marks a significant milestone in sustainable development for the wire and cable industry.
- Milestone celebration: We celebrated 60 years of our energy business with a timeline wall. This illustrated our historical milestones and past achievements, as well as our future ambitions, which include a major expansion of our HVDC production capacity to meet the needs of the energy transition.
- Laser printing machine: In collaboration with RSD Technik, we offered stand visitors the opportunity to have a personalized message laser-printed on a piece of our innovative Borstar® HE6069 black jacketing solution
- Photo tool: Visitors to our stand could capture memories of the event by creating personalized digital souvenirs.
- Wire & cable quiz: We invited stand visitors to test their industry knowledge with a quiz, giving them the chance to win a stylish “Bringing energy all around, together” mug.
- Happy hour with cocktails: Each day from 4:00 p.m., our stand became a lively hub of conversation and music, creating the perfect atmosphere for networking and relaxing.
Reliving the event through our highlights video, our team reflects on a week filled with innovation, collaboration, and forward-thinking. It's clear that the wire and cable industry is on a dynamic path, and we at Borealis & Borouge are excited to be at the forefront, shaping the future of energy.
