In partnership with Henkel and Korozo Group
Flexible packaging offers a host of benefits—it’s durable, lightweight, and helps to extend shelf life for food applications. But these advantages aren’t tied to the use of virgin plastics. In many applications, mechanically recycled polymers provide all the same advantages, with a significantly reduced carbon footprint.
We’ve worked together with Henkel—the company behind consumer laundry brands Persil, Purex, all®, and Dixan—and Korozo Group, a leading flexible packaging and film manufacturer based in Turkey, to develop flexible packaging for laundry powder detergent that contains 30% post-consumer recycled (PCR) plastic. This advancement was made possible through close collaboration between the partners, driven by a shared commitment to advancing circularity.
Flexible packaging for all the Henkel Laundry Powder Detergents with 30% post-consumer recycled plastic can be found now on shelfs in Central Eastern Europe © Henkel
We’re dedicated to shaping a viable future for the next generations. Our goal is to significantly reduce the use of fossil-based plastics by 2025, while maintaining our product excellence. This initiative marks clear progress. Our collaboration with Borealis and Korozo Group has been invaluable in making it happen.
Isabella Bodin Carloni, Henkel Global R&D Packaging Engineer for Henkel Fabric Cleaning Brands
Henkel's range of brand-name detergents with circular packaging are already on shelves in Central Eastern Europe.
The PCR material is supplied by Ecoplast, a member of the Borealis group. Ecoplast’s high-quality LDPE recyclates are ISCC PLUS and EuCertPlast-certified, guaranteeing that the recycled content can be tracked and traced throughout the value chain. The grade used to make the packaging, Borcycle™ CWT100VL, offering very low gel level for high optical and printing quality, enhancing the shelf appeal, together with the needed mechanical properties for package safety.
Borcycle™ CWT100VL is part of our Borcycle™ M advanced mechanical recycling technology platform, which transforms polyolefin-based post-consumer waste into high-performance polymers suitable for demanding applications.
As a monomaterial solution, the new packaging is also easier to recycle at the end of its life. This helps to keep the valuable raw materials in the circular economy, ready for the loop to begin again.
This circular laundry detergent packaging is a perfect example of our purpose: to reinvent essentials for sustainable living. True circular progress demands collaboration across the value chain. By combining our innovative Borcycle™ M technology, Korozo’s expertise in flexible packaging, and Henkel’s drive to reduce virgin plastic use, we demonstrate what can be achieved when we work together in the spirit of EverMinds™.
Peter Voortmans, Borealis Global Commercial Director Consumer Products Flexibles
At Korozo, our sustainability policy is guided by an awareness that our planet and its natural resources belong to the society as a whole and future generations. We’re therefore pleased to have contributed our expertise as a global leader in flexible packaging to the creation of this innovative, circular solution. It represents a milestone in the journey away from fossil resources and towards a circular economy.
Fatih Imre, Korozo Group Technical Account Manager, Consumer Packaging